Privacy Policy

Introduction

BLVD Dentistry & Orthodontics (“BLVD Dentistry,” “we,” “our,” or “us”) respects the privacy of our patients and website visitors. We are committed to protecting personal information collected through our website, appointment scheduling processes, patient registration forms, and other communication channels.

This Privacy Policy explains how we collect, use, maintain, protect, and disclose personal information when you visit our website, request an appointment, register as a patient, or communicate with our practice.

This policy applies to information collected through our website and related communication services. Protected Health Information (PHI) is also handled in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), and our separate Notice of Privacy Practices.

By using our website or voluntarily providing information to our practice, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of information when you interact with BLVD Dentistry & Orthodontics.

Personal Information

Information you voluntarily provide may include:

First and last name
Email address
Mobile and other telephone numbers
Mailing and residential addresses
Appointment and scheduling information
Patient registration information
Information submitted through contact and inquiry forms

Health and Patient Information

When you become a patient or request dental services, we may collect health-related information necessary to provide dental care, including relevant medical history, dental records, treatment information, insurance information, and other Protected Health Information.

Such information is handled in accordance with applicable healthcare privacy requirements and our Notice of Privacy Practices.

Website and Technical Information

When you visit our website, certain technical information may be collected automatically, depending on the website technologies and services in use. This may include:

IP address.

Browser type and version.

Device information.

Pages visited.

Website interaction information.

Date and time of website visits.

Cookies and similar technologies, where enabled.

How We Use Your Information

BLVD Dentistry & Orthodontics may use collected information for legitimate practice-related purposes, including:

Responding to appointment inquiries
Scheduling, confirming, and managing appointments
Sending appointment reminders and scheduling updates
Providing patient support and responding to requests
Communicating information about requested dental services
Managing patient registration and administrative processes
Processing payments and insurance-related matters
Maintaining and improving our website and patient communication systems
Complying with applicable legal and regulatory requirements
Protecting the security and integrity of our systems
We use personal information only for purposes consistent with this Privacy Policy and applicable law

SMS/Text Message Communications

BLVD Dentistry & Orthodontics may offer patients the option to receive SMS (text) messages related to appointments and practice communications.

SMS Consent and Opt-In

Patients may voluntarily opt in to receive SMS messages through applicable website forms, appointment request forms, patient registration forms, or other authorized consent methods.

To provide SMS consent through an applicable form, patients must enter their mobile phone number and actively select the designated SMS consent checkbox.

The SMS consent checkbox is optional and is not preselected. Patients must take an affirmative action to provide consent to receive SMS communications.

By selecting the SMS consent checkbox and submitting the applicable form, patients agree to receive text messages from BLVD Dentistry & Orthodontics for the purposes described in the consent disclosure.

SMS consent is not a condition of scheduling an appointment, receiving dental treatment, purchasing services, completing a transaction, or obtaining any services from our practice. Patients may submit appointment requests and receive services without opting in to SMS communications.

SMS consent is collected separately from acceptance of our Terms and Conditions and this Privacy Policy.

Types of SMS Messages

Patients who voluntarily opt in may receive non-marketing, practice-related SMS messages, including:

Appointment confirmations
Appointment reminders
Appointment scheduling and rescheduling updates
Follow-up notifications
Patient-related service notifications
Other informational communications related to requested appointments or services

Message Frequency

Message frequency varies depending on appointment schedules, patient requests, and communication needs.

Message and Data Rates

Msg & data rates may apply depending on your mobile carrier and individual mobile service plan.

Opt-Out Instructions

Patients may opt out of SMS communications at any time by replying STOP to any text message received from BLVD Dentistry & Orthodontics.

After sending STOP, patients will receive confirmation of their opt-out request and will no longer receive SMS messages through the messaging program unless they voluntarily opt in again.

Help and Support

For assistance with SMS communications, patients may reply HELP to any message or contact BLVD Dentistry & Orthodontics using the contact information provided on our website.

Mobile Information and SMS Consent Privacy

BLVD Dentistry & Orthodontics respects the privacy of patients who provide their mobile phone numbers and SMS consent.

No mobile information, including mobile phone numbers and SMS opt-in consent data, will be sold, rented, shared, or disclosed to third parties or affiliates for their own marketing or promotional purposes.

Mobile information and SMS consent data may be shared with authorized service providers and technology partners strictly as necessary to facilitate SMS message delivery and support our patient communication services on behalf of BLVD Dentistry & Orthodontics.

These service providers are not authorized to use mobile information or SMS consent data for their own independent marketing or promotional purposes.

All other categories of information sharing described in this Privacy Policy exclude SMS opt-in data and consent information.

Cookies and Website Technologies

Our website may use cookies and similar technologies to support website functionality, understand website usage, and improve the visitor experience.

Cookies are small data files stored on your device when you visit a website.

Depending on the technologies enabled on our website, these tools may help us:

Maintain website functionality
Understand visitor interactions
Improve website performance
Remember certain website preferences
Support website security
You may control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality

How We Share Information

BLVD Dentistry & Orthodontics does not sell personal information to third parties.

We may disclose personal information when reasonably necessary for legitimate business, healthcare, operational, or legal purposes, including:

Service Providers

We may work with authorized third-party service providers who support our business operations, including website hosting, appointment scheduling, patient communications, payment processing, and technical support.

These providers may access information only as necessary to perform services on our behalf and are subject to appropriate confidentiality and data protection obligations.

Healthcare Operations

We may use or disclose Protected Health Information for treatment, payment, and healthcare operations as permitted by HIPAA and applicable law.

Legal Requirements

We may disclose information when required by applicable laws, regulations, court orders, or valid legal processes.

Business Protection

We may disclose information when necessary to protect the rights, safety, property, and security of our patients, employees, practice, and systems, subject to applicable legal requirements.

SMS Privacy Exclusion

Notwithstanding the other information-sharing provisions in this policy, mobile phone numbers and SMS opt-in consent information will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Protection of Personal Information

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.

These measures may include access controls, security procedures, confidentiality obligations, and safeguards designed to protect the information maintained by our practice and authorized service providers.

However, no method of electronic transmission or information storage can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and patient records, comply with applicable legal obligations, resolve disputes, and enforce our agreements.

Healthcare records and other regulated information are retained in accordance with applicable federal and state requirements.

SMS consent records may be retained as necessary to document consent, manage communication preferences, and maintain compliance with applicable messaging requirements.

Your Privacy Rights and Choices

Depending on applicable law and the nature of the information collected, you may have certain rights regarding your personal information.

These may include:

Requesting access to personal information maintained by our practice
Requesting correction of inaccurate personal information
Requesting information about how your personal information is used
Managing communication preferences
Withdrawing SMS consent at any time by replying STOP
Requesting a copy of our Privacy Policy or Notice of Privacy Practices
Requests involving Protected Health Information will be handled in accordance with HIPAA and applicable healthcare privacy requirements
To exercise applicable privacy rights, please contact our practice using the contact information provided on our website

Third-Party Websites and Services

Our website may contain links to third-party websites, appointment scheduling platforms, payment services, or other external resources.

These third-party services may have their own privacy policies and data handling practices.

BLVD Dentistry & Orthodontics is not responsible for the privacy practices or content of external websites. We encourage visitors to review the applicable privacy policies before submitting personal information through third-party platforms.

Children’s Privacy

Our website and online services are not intended to independently collect personal information from children without appropriate authorization.

Where information about minors is collected for dental care or appointment-related purposes, it is handled in accordance with applicable laws and the rights of parents, guardians, or legally authorized representatives.

HIPAA Notice of Privacy Practices

BLVD Dentistry & Orthodontics maintains a separate Notice of Privacy Practices describing how Protected Health Information may be used and disclosed and explaining patients’ rights under HIPAA.

The Notice of Privacy Practices is available through our website or directly from our practice upon request.

In the event of a difference between this general Privacy Policy and our HIPAA Notice of Privacy Practices concerning Protected Health Information, the applicable HIPAA requirements and Notice of Privacy Practices govern.

Changes to This Privacy Policy

BLVD Dentistry & Orthodontics may update this Privacy Policy periodically to reflect changes in our business practices, website technologies, communication services, or applicable legal requirements.

Any updates will be published on this page with a revised Last Updated date.

We encourage visitors and patients to review this page periodically to remain informed about how their information is collected, used, and protected.

Contact Information

If you have questions about this Privacy Policy, our SMS messaging practices, or the handling of your personal information, please contact BLVD Dentistry & Orthodontics through the contact information provided on our official website.

Website: https://www.blvddentistry.com/

For questions concerning Protected Health Information, patients may also contact the practice’s Privacy Officer using the contact details provided in the Notice of Privacy Practices.